Kelly Veatch Joins Jones Fish as CEO

October 27, 2022

Fort Point Capital, a Boston-based lower middle market private equity firm focused on growing business services companies, announced today that its portfolio company, Jones Fish Hatcheries & Distributors (“Jones Fish” or the “Company”), an industry leading provider of professional pond and lake management services, has appointed Kelly Veatch as the Company’s Chief Executive Officer. Veatch is a senior executive with significant experience working with private equity-backed companies in the residential and commercial service industries and joins the Jones Fish team at a pivotal time as the Company continues to accelerate its organic and acquisition growth initiatives.

“Kelly is a dynamic leader and team builder with an outstanding track record of growing organizations by improving the customer experience and implementing best practices for operational efficiencies,” said Paul Lipson, Partner at Fort Point Capital. “We strongly believe in his ability to lead the company during its next stage of growth, and to further distinguish the company as the best pond and lake management service company in the industry.”

Veatch most recently served as Senior Vice President of Business Operations for Valet Living, a full-service amenities provider to the multi-family housing industry, where he was instrumental in developing the company’s operational infrastructure and processes. Prior to that, he served as Vice President and General Manager for The Brickman Group, a provider of commercial landscaping services to customers in commercial real estate, private residential, and municipal customers.

“I am very excited for the opportunity to partner with the Jones Fish team and look forward to working closely with them to continue its success,” commented Veatch. “The years ahead will bring continued growth as we reinforce the company's focus on outstanding customer service and expansion into new markets, including through M&A.”

About Jones Fish Hatcheries & Distributors

Jones Fish is an industry leading provider of professional pond and lake management services. The Company offers a range of services including annual, recurring pond and lake treatment services, fish stocking, aeration systems and services, algae and aquatic weed management, and other related services. To learn more, visit

About Fort Point Capital

Fort Point Capital brings a management led, growth oriented approach to private equity investing, targeting fragmented sectors of the business services industry. Founded in Boston in 2011, Fort Point partners with founders and management teams, to accelerate growth and performance. Fort Point provides resources to help companies expand teams and infrastructure, improve service offerings, access new markets, and support follow-on acquisitions. Fort Point fulfills its commitment to management, employees and shareholders by employing a repeatable process to drive durable value, showcased in over 40 acquisitions since the firm’s inception. Fort Point Capital is currently investing from FPC Small Cap Fund II. To learn more, please visit