October 4, 2017
BOSTON, MA — Fort Point Capital, a lower middle market private equity firm, has recapitalized EventLink, LLC (“EventLink” or the “Company”), a leading provider of experiential marketing services, in partnership with the Company’s senior management team.
Headquartered in Sterling Heights, Michigan, EventLink has built a reputation for creating and executing some of the most logistically challenging marketing events in North America. Through a relentless focus on customer service and a dedication to delivering measurable returns, the Company has developed strong, contractual relationships with blue chip customers such as BMW, Wunderman and the Navy Partnership, Blue Cross Blue Shield of Michigan and General Motors, as well as with leading advertising agencies.
“Our commitment to our customers and employees has enabled the Company to drive impressive growth over the past several years. We look forward to our partnership with Fort Point as we look to expand our customer base, build out our management team and augment our existing service offerings,” said Kevin Otis, CEO of EventLink.
“We are excited to partner with Kevin Otis, John Weiss, Gerry Woycik and the rest of the EventLink team to support continued growth at the Company,” said Brooke Ablon, a Partner at Fort Point Capital. “They have built a best in class platform in an intriguing niche and have substantial growth opportunities ahead.”
Christina Pai, a Partner at Fort Point Capital, added, “The experiential marketing sector has been growing at double digit rates as traditional advertising has become less effective and customers have benefitted from the strong returns derived from event-based marketing. EventLink has a bright future and we are very much looking forward to our partnership with Kevin and the rest of the team.”
TCF Capital Funding provided debt financing for the transaction; Kirkland & Ellis, RSM and IGS advised Fort Point.
About Fort Point Capital
Based in Boston, Massachusetts, Fort Point Capital is a private equity firm that invests in lower middle market, service-oriented companies in partnership with strong management teams. Fort Point Capital is currently investing from FPC Small Cap Fund I. Please contact Fort Point at (617) 303-2121 or visit www.fortpointcapital.com.