March 3, 2020
Fort Point Capital, a Boston-based private equity firm, announced today that it has completed a recapitalization of Barrington Media Group, LLC (“Barrington”, “BMG” or the “Company”) in partnership with the Company’s management team. Based in Shelton, Connecticut, BMG is a technology-enabled marketing services business that focuses on direct response advertisements in traditional media channels, including television, audio and direct mail. The Company offers advertising services through both branded and generic models primarily to customers in the insurance, healthcare and consumer products and services verticals. The Company will continue to be led by Peter Stavisky, who founded BMG in 2003, operating as its Chief Executive Officer.
“We are excited to partner with Peter Stavisky, Tim Weil and the rest of the management team to support the Company’s next phase of growth,” said Christina Pai, Partner at Fort Point Capital. “We believe BMG’s expertise in direct response advertising as well as its proprietary software and analytical capabilities create tremendous ROI for its customer base. Furthermore, we believe the Company will continue to benefit from its excellent reputation for customer service and the strong tailwinds in the direct response advertising channel.”
“I am pleased to partner with Fort Point and excited to embark on this new chapter for Barrington,” said Peter Stavisky, Founder and Chief Executive Officer of Barrington, on behalf of the Company’s management team. “We believe Fort Point’s extensive background investing in tech-enabled business services combined with its history of partnering with management teams makes it an ideal fit for BMG.”
“Over the past several years, Barrington’s growth has been extremely impressive and we believe is a testament to the value the Company creates for its customers. Fort Point’s investment in Barrington reflects our firm’s commitment to investing in growing and differentiated businesses led by talented and dedicated entrepreneurs,” said Brooke Ablon, Founder and Partner at Fort Point Capital.
Barrington is Fort Point’s tenth platform investment. Fort Point has closed six transactions over the past twelve months, including the exit of one of its portfolio companies, two new platform investments and three add-on acquisitions in support of its portfolio.
Bell Bank and Brookside Mezzanine Partners provided debt financing for the transaction; Kirkland & Ellis and RSM advised Fort Point while Intrepid Investment Bankers, Citrin Cooperman and FKKS advised the Company.
About Fort Point Capital
Based in Boston, Massachusetts, Fort Point Capital is a private equity firm that invests in lower middle market, service-oriented companies in partnership with strong management teams. Please contact Fort Point at (617) 303-2121 or visit www.fortpointcapital.com.