Barrington Media Group Acquires The SEO Department

Acquisition Bolsters BMG’s Digital Capabilities

November 17, 2022

Barrington Media Group, LLC (“BMG” or the “Company”), a portfolio company of Fort Point Capital, announced today that it has completed the acquisition of The SEO Department, a search engine optimization leader that works as an extension of the client’s management team to drive ROI. The acquisition of The SEO Department strengthens BMG’s digital practice and further diversifies the overall platform.

“We have worked in partnership with The SEO Department team over the years and have been impressed with Allison and her team,” commented Doug Ryan, BMG’s President of Digital Practice. “Their extensive knowledge of Search Engine Optimization marketing will be a key addition to our platform, and we are excited to be able to offer this additional service to our customers.” 

Allison Lantz, Founder and Chief Executive Officer of The SEO Department said, “We are thrilled to be joining forces with the BMG team. I believe the combination will create a wealth of exciting opportunities for our employees and customers.” 

David Gagliardi, Principal at Fort Point Capital commented, “Bringing together BMG and The SEO Department creates a powerful combination and adds a much-needed capability to our digital practice. Their shared knowledge of the digital marketing space and commitment to provide high quality service to their customers made this partnership a natural fit. We are excited to work with Allison and her team to expand our service offerings and customer base.”

About Barrington Media Group

Barrington Media Group is a technology-enabled marketing services business that focuses on customer acquisition and growth marketing efforts across media channels, including television, audio, digital and direct mail media channels. The Company offers performance marketing services through both branded and generic models primarily to customers in the insurance, healthcare and consumer products and services verticals. To learn more, please visit

About Fort Point Capital

Fort Point Capital brings a management-led, growth-oriented approach to private equity investing, targeting fragmented sectors of the business services industry. Founded in Boston in 2011, Fort Point partners with founders and management teams to accelerate growth and performance. Fort Point provides resources to help companies expand teams and infrastructure, improve service offerings, access new markets, and support follow-on acquisitions. Fort Point fulfills its commitment to management, employees and shareholders by employing a repeatable process to drive durable value, showcased in over 40 acquisitions since the firm’s inception. Fort Point Capital is currently investing from FPC Small Cap Fund II. To learn more, please visit