Acquisition Expands Capabilities with Digital Marketing Leader
June 1, 2021
Barrington Media Group, LLC (“Barrington”, “BMG” or the “Company”) announced today that it has completed the acquisition of Five Mill, Inc. (“Five Mill”), a digital marketing agency and industry leader in enterprise-level search engine marketing (“SEM”) and social media marketing solutions. Founded in 2008 by Dan Soha, Five Mill utilizes extensive digital expertise as well as best-in-class proprietary, AI-driven bidding technology to optimize each client’s SEM goals. Five Mill executives Dan Soha and Susan Waldes will join BMG’s executive team and lead its paid search digital advertising practice.
“We are thrilled to welcome Dan, Susan, and the Five Mill team into the BMG family,” said Peter Stavisky, Founder and Chief Executive Officer of Barrington. “We believe Five Mill’s differentiated technology and experienced team members are on the forefront of digital advertising. We’re looking forward to bringing their knowledge and experience to our customers as we continue to grow across media channels.”
Dan Soha, Founder and Chief Executive Officer of Five Mill, commented, “I am excited to be partnering with BMG for our next chapter. Both the strategic and cultural fit were obvious to us from day one. In my time spent with the BMG team, I feel confident that this step will not only enable us to reach our full growth potential, but also provide immense benefits to our customers and employees.”
“The Barrington team has viewed SEM as an exciting opportunity to enhance our clients’ customer acquisition efforts. We are fortunate to be adding a partner in Five Mill with an outstanding track record and unique technology suite to help accelerate that process,” said Christina Pai, Partner at Fort Point Capital.
Bell Bank and Brookside Capital Partners provided debt financing for the transaction. Kirkland & Ellis and CliftonLarsonAllen advised Barrington Media Group, while PALAZZO served as exclusive financial advisor to Fill Mill in the transaction.
About Barrington Media Group
Barrington Media Group is a technology-enabled marketing services business that focuses on direct response advertisements across media channels, including television, audio, digital and direct mail. The Company offers advertising services through both branded and generic models primarily to customers in the insurance, healthcare and consumer products and services verticals. To learn more, please visit barringtonmediagroup.com.
About Fort Point Capital
Based in Boston, Massachusetts, Fort Point Capital is a private equity firm that invests in lower middle market, business services companies in partnership with strong management teams.