Acquisition Expands Capabilities with Digital Marketing Leader
September 22, 2020
Barrington Media Group, LLC (“Barrington”, “BMG” or the “Company”), a technology-enabled marketing services business that focuses on direct response advertisements, added to its digital marketing platform with the acquisition of Chicago-based Blackbird Garage LLC (“Blackbird Garage”). Blackbird Garage specializes in digital advertising for fast-growing consumer products and services customers, including those in the apparel and meal delivery segments. Blackbird Garage executives Steve Dinelli and Nick Kellermeyer will continue with BMG and lead its digital advertising practice.
“We are excited to bring Blackbird Garage’s rich expertise growing leading e-commerce brands into the BMG family,” said Peter Stavisky, Founder and Chief Executive Officer of Barrington. “We believe Blackbird Garage has a unique approach to digital advertising and we’re looking forward to bringing their knowledge and experience to our customers as we continue to grow across media channels.”
“In Barrington we found a fantastic partner for Blackbird Garage and we feel confident that this step will allow us to reach our full potential,” said Steve Dinelli, Founder and Chief Executive Officer of Blackbird Garage. “We really like what Barrington has built and we’re excited to combine the two companies’ complementary skillsets to better serve our customers.”
“Expanding Barrington’s capabilities in digital media has been one of our key priorities since partnering with the Company. We’re thrilled to have found a partner like Blackbird Garage, with such an outstanding reputation and track record, to help accelerate that process,” said Christina Pai, Partner at Fort Point Capital.
Bell Bank provided debt financing for the transaction; Kirkland & Ellis and BlumShapiro advised Barrington Media Group, while Generational Capital Markets and Much Shelist advised Blackbird Garage.
About Barrington Media Group
Barrington Media Group is a technology-enabled marketing services business that focuses on direct response advertisements across media channels, including television, audio, digital and direct mail. The Company offers advertising services through both branded and generic models primarily to customers in the insurance, healthcare and consumer products and services verticals. To learn more, please visit barringtonmediagroup.com.
About Fort Point Capital
Based in Boston, Massachusetts, Fort Point Capital is a private equity firm that invests in lower middle market, business services companies in partnership with strong management teams.